Analytics
Analytics, Reporting & Insights
Effective marketing is driven by clarity, not assumptions.
Analytics and reporting allow us to understand what is working, what isn't, and where opportunities exist. We track performance across every channel and customer touchpoint to ensure decisions are made based on real data, not guesswork. The goal is to create visibility, accountability and direction for ongoing growth.
Performance Tracking Across Key Channels
Each platform provides different data points, and not all metrics matter equally. We focus on the metrics that actually reflect business performance, not vanity numbers.
- Campaign Performance MetricsCost per acquisition, return on ad spend, lead quality, conversion rates.
- Channel ContributionWhich platforms are driving awareness, engagement and revenue.
- Trend & Seasonality TrackingUnderstanding natural patterns to plan budgets and campaigns more effectively.
This helps us see where to invest more — and where to scale back.
Customer Behavior & Journey Insights
Understanding how customers interact with your brand across different stages helps improve both marketing efficiency and customer experience.
- Customer Path AnalysisIdentifying how users move from discovery to purchase.
- Engagement BehaviourWhat content they respond to and what they ignore.
- Barriers to ConversionDetecting friction points that cause hesitation or drop-offs.
These insights feed directly into optimisation and creative improvements.
Conversion & Funnel Reporting
We map your full sales or lead funnel and identify which stages need improvement. It's rarely the entire funnel that needs fixing — often, one or two steps create the biggest loss.
- Funnel Stage PerformanceAwareness → Consideration → Action → Loyalty.
- Drop-Off & Exit PointsWhere the highest leakage occurs.
- Performance PrioritiesWhich improvements will have the biggest revenue impact.
This ensures we optimise with intention, not trial and error.
Clear Reporting That’s Easy to Understand
We provide reporting that is straightforward, visual, and decision-focused — designed so both technical and non-technical stakeholders can understand what matters.
- Weekly / Monthly Reporting CadenceDepending on campaign intensity.
- Simple DashboardsHighlighting key outcomes, not overwhelming data tables.
- Action-Based ConclusionsEvery report includes what’s next, not just what happened.
You get insights that help you act — not just numbers.
Strategic Recommendations & Forecasting
Data is most valuable when it guides the next step. We use insights to form improvements and growth pathways that are realistic and aligned with business goals.
- Budget Allocation GuidanceWhere to invest more, where to reduce spend.
- Audience & Messaging AdjustmentsRefining who we talk to and how.
- Growth Forecasting & Scenario PlanningExpected outcomes at different spend or strategy levels.