ABM Services
Account-Based Marketing Services
marketing shouldn't chase everyone — it should focus on the right ones
Our Account-Based Marketing (ABM) service aligns your sales and marketing teams to target high-value clients with precision, creativity, and measurable impact. We don't just attract leads — we build relationships that turn into long-term business growth.
Identify & Prioritise High-Value Accounts
The right audience changes everything. We use data-driven insights to uncover the most valuable prospects — the companies that match your ideal customer profile and bring the biggest potential for return.
- Define your Ideal Customer Profile (ICP)
- Analyse account data and intent signals
- Prioritise opportunities by potential revenue
- Build a tailored list of decision-makers
We make sure every dollar and message is focused where it counts.
Personalised Campaigns That Resonate
Once we know who to target, we craft campaigns designed to feel personal — not promotional. Every message, ad, and piece of content is shaped around your prospect's challenges, goals, and buying stage.
- Custom content and messaging for each account cluster
- Hyper-targeted ads on LinkedIn, Meta, and Google
- Personalised email sequences and landing pages
- Sales enablement tools that keep conversations moving
Because one meaningful conversation beats a thousand cold clicks.
Align, Measure & Optimise
ABM isn't just about targeting — it's about alignment and growth. We help your marketing and sales teams work as one, tracking engagement, measuring pipeline impact, and refining every campaign for better ROI.
- Shared reporting dashboards for sales & marketing teams
- Account engagement metrics and pipeline tracking
- Continuous optimisation and insight reviews
- ROI analysis for every targeted account
Real collaboration. Real results.
Why Businesses Choose Marco Digital for ABM
- Focused on quality over quantity
- Personalised storytelling for every key account
- Data-driven targeting backed by human strategy
- Transparent metrics that prove real ROI
Let's Target Smarter
Account-Based Marketing is where precision meets performance. If you're ready to move beyond broad campaigns and connect directly with the clients that matter most — we're ready to help.
- Detailed campaign reports
- ROI analysis
- Google Analytics & Search Console setup
- Custom dashboards & KPI tracking